In these 4 instagram video posts with duration under 15s, the median average view duration ratio was 55% higher than the 4 posts with duration 15 to 30s, between 2026-04-02 and 2026-07-01.

Calculated Result low confidence method mv1

Evidence

8 posts between 2026-04-02 and 2026-07-01: 4 with under 15s, 4 with 15 to 30s.

Impact

Median average view duration ratio: 0.8479 versus the baseline 0.5475, a difference of 55% relative and 0.3004 absolute.

Why this may matter

Watch-through indicates the content held attention once opened.

Source and method

Calculated Result, formula method, method version mv1. Medians of your own confirmed posts; the evaluated groups exclude flagged posts and immature metrics.

Confidence and limitations

This comparison is low confidence because the smaller group has 4 posts; the median difference is 55%; it survives removing the strongest post; the posts span more than 30 days. Higher confidence labels are disabled in method version 1 until its rules and fixtures are approved.

Observational comparison within this creator's own posts; it does not establish why the difference exists.

Supporting posts

Counterexamples

No counterexamples in this sample: every under 15s post sat above the comparison median. Small samples make this less meaningful.

Your verdict

Feedback is disabled on sample data.

Consider testing this as a controlled experiment before treating it as a rule.