Test it: duration under 15s on your next video posts
In your last 8 instagram video posts, duration under 15s was associated with a 55% higher median average view duration ratio (low confidence). A controlled test beats assuming.
Insights
20
posts analyzed
0
week posting streak
60%
still posts (12)
40%
video posts (8)
save rate by reach
latest 1.50% · range 1.47% to 3.18% · 20 posts
comment rate by reach
latest 0.79% · range 0.78% to 1.23% · 20 posts
share rate by reach
latest 0.60% · range 0.46% to 0.64% · 20 posts
average view duration ratio
latest 0.55 · range 0.54 to 0.86 · 8 posts
Your top posts by save rate by reach versus your own median
| Post | save rate by reach | vs your median |
|---|---|---|
| instagram image, 2026-05-17 | 3.18% | 1.62x |
| instagram image, 2026-05-09 | 3.10% | 1.58x |
| instagram carousel, 2026-05-05 | 3.00% | 1.53x |
| instagram carousel, 2026-05-13 | 2.92% | 1.49x |
| instagram image, 2026-06-02 | 2.10% | 1.07x |
What to do next
Test it: a question opening on your next still posts
In your last 12 instagram still posts, a question opening was associated with a 51% higher median save rate by reach (low confidence). A controlled test beats assuming.
Test it: a call to action on your next video posts
In your last 8 instagram video posts, a call to action was associated with a 50% higher median comment rate by reach (low confidence). A controlled test beats assuming.
Unlock another comparison
average view duration ratio is unavailable for 12 of 12 posts in this group, so this comparison was not run.
Unlock another comparison
follows reported per reach is unavailable for 12 of 12 posts in this group, so this comparison was not run.
Findings
Method mv1, window 2026-04-02 to 2026-07-01 , 20 posts considered , run 2026-07-01.
Calculated Result low confidence
In these 4 instagram video posts with duration under 15s, the median average view duration ratio was 55% higher than the 4 posts with duration 15 to 30s, between 2026-04-02 and 2026-07-01.
8 posts, 2026-04-02 to 2026-07-01. Medians 0.8479 vs 0.5475. No counterexamples in this sample.
How was this calculated?
This comparison is low confidence because the smaller group has 4 posts; the median difference is 55%; it survives removing the strongest post; the posts span more than 30 days. Higher confidence labels are disabled in method version 1 until its rules and fixtures are approved.
Observational comparison within this creator's own posts; it does not establish why the difference exists.
Formula: median average view duration ratio of the 4 posts with under 15s versus the 4 with 15 to 30s.
Consider testing this as a controlled experiment before treating it as a rule.
Calculated Result low confidence
In these 4 instagram still posts with a question opening, the median save rate by reach was 51% higher than the 8 posts with a statement opening, between 2026-04-02 and 2026-07-01.
12 posts, 2026-04-02 to 2026-07-01. Medians 0.0305 vs 0.0202. No counterexamples in this sample.
How was this calculated?
This comparison is low confidence because the smaller group has 4 posts; the median difference is 51%; it survives removing the strongest post; the posts span more than 30 days. Higher confidence labels are disabled in method version 1 until its rules and fixtures are approved.
Observational comparison within this creator's own posts; it does not establish why the difference exists.
Formula: median save rate by reach of the 4 posts with question versus the 8 with statement.
Consider testing this as a controlled experiment before treating it as a rule.
Calculated Result low confidence
In these 4 instagram video posts with a call to action, the median comment rate by reach was 50% higher than the 4 posts with no call to action, between 2026-04-02 and 2026-07-01.
8 posts, 2026-04-02 to 2026-07-01. Medians 0.0120 vs 0.0080. No counterexamples in this sample.
How was this calculated?
This comparison is low confidence because the smaller group has 4 posts; the median difference is 50%; it survives removing the strongest post; the posts span more than 30 days. Higher confidence labels are disabled in method version 1 until its rules and fixtures are approved.
Observational comparison within this creator's own posts; it does not establish why the difference exists.
Formula: median comment rate by reach of the 4 posts with true versus the 4 with false.
Consider testing this as a controlled experiment before treating it as a rule.
What would unlock more
- average view duration ratio is unavailable for 12 of 12 posts in this group, so this comparison was not run.
- follows reported per reach is unavailable for 12 of 12 posts in this group, so this comparison was not run.
- Not enough comparable posts to evaluate topic for save rate by reach on instagram. Add at least 2 more video posts with topic set to gear to test this.
- Not enough comparable posts to evaluate topic for comment rate by reach on instagram. Add at least 2 more video posts with topic set to gear to test this.
- Not enough comparable posts to evaluate topic for share rate by reach on instagram. Add at least 2 more video posts with topic set to gear to test this.